Everyone says Facebook ads are wonderful. We can target our audience so specifically for a fraction of the cost of any other advertising. There’s an abundance of information about how to do this for the best results.
But, with the maturity of Facebook advertising and big players now using this method, costs are rising. Investing in the set-up to lead your prospective buyer from Facebook to learning about you and then eventually to buying requires significant time and money. And the ongoing costs can take quite a chunk of your revenue.
What’s the alternative?