Getting Out There
Are you waiting in the wings? Ready with a great business idea but hesitant about stepping onto the stage and putting you and your idea in the spotlight?
I speak with quite a few would be Self Employed people who are in this position, they say they are afraid to ‘get out there’. They are holding back on publishing their website, posting on social media or attending networking events. They don’t want the attention, criticism or fame they associate with being centre stage.
And yet they have a great idea that will help people and they are attracted to Self Employment.
If you are in this position, here are some ideas for moving through these stuck feelings....
Refocus- This is not about you, this is about helping your target market, focus on them, their priorities and needs. This is about being of service to them.
Expect Fear- If someone was not at least a little fearful about stepping onto a public stage for the first time, we would think something was wrong. Being nervous in this situation is normal and doesn’t stop you taking action. There is no need to analyse or fix this fear.
Take the next action- Rather than building up ‘getting out there’ into one big scary event, see what the next action is, and take it!
Know you’ll probably get it wrong!- Even after extensive research and preparation, you’re unlikely to be great first time. Of course you want to do your best but set the bar low and make improvements over time.
Be human (not that you can do anything else!). From Strictly to Bake-off, we love mistakes and turnarounds, authenticity and relating to our audience counts more than a slick performance.
Don’t try and please everyone. Your message reflects your passions and your uniqueness and is aimed at your target market. It shows you understand what is important to them, you speak their language. As much as positive feedback from your target market shows you have this right, negative comments from those outside your target market can also indicate you are on track.
Be ‘all in’. Playing small and avoiding publicity is not a good business strategy. Being committed to creating the Self Employment you truly desire means going out of your comfort zone and taking action.
Even though it may not seem possible right now, you just might find you enjoy being ‘out there’. Every worthwhile adventure has it’s challenges. Every hero has faced fear and taken action anyway. You really have got this!
For support and tips on all aspects of Self Employment, click here to join my private group Self Employed Life